Don't read my resume.
Ask about me.

The real story: Joined Bonsai as the sole SEO strategist responsible for the entire client portfolio. Clients range from Regulator Marine (premium offshore fishing boats) to Ocala Horse Properties (equestrian real estate) — each with radically different audiences, CMS platforms, and competitive landscapes.

What I actually do: I built an AI content engine from scratch that handles keyword research, content generation, and optimization at scale. The system uses DataForSEO and SEMrush data piped through custom AI workflows — it lets me manage 8+ clients without a content team. I also run all technical SEO audits, manage link building campaigns, and report directly to the CEO.

Lesson learned: Enterprise SEO across diverse verticals forces you to become a rapid-context-switching generalist. You can't be the "marine SEO guy" — you have to understand each industry's buyer journey deeply enough to create genuinely useful content. AI helps with scale, but the strategic thinking is irreplaceable.

The real story: ProperNoun was a small agency punching way above its weight. When I joined, we had a handful of local clients. I built the SEO practice from the ground up — processes, tooling, reporting, and client management.

What drove those numbers: The 100-1000% traffic increases came from a systematic approach: deep technical audits first (crawl issues, site speed, schema), then content gap analysis, then aggressive link building. For one local brand, we went from 200 to 4,000+ monthly organic sessions in under 6 months by fixing foundational technical issues and publishing targeted content clusters.

The AI angle: I was early to integrating AI into agency workflows — using it for content drafts, outreach personalization, and keyword clustering. This is what let us triple capacity. Instead of hiring 3 more writers, I built workflows that let one person produce what used to take a team. Not just "AI-generated slop" — the AI handled first drafts and research, humans handled strategy and polish.

The real story: Boats Group runs boattrader.com — one of the largest marine marketplaces. My role was a hybrid: part SEO strategist for individual dealers, part product manager driving SEO improvements to the platform itself.

The scale challenge: Managing 40+ accounts simultaneously meant I couldn't do bespoke strategy for each. I developed standardized audit templates, priority matrices, and reporting dashboards (pioneered Looker Studio adoption internally) that let me spot issues across the portfolio fast and focus attention where it mattered most.

Cross-functional work: This was my first role working directly with engineering teams. I learned to translate SEO requirements into tickets that developers could actually act on, prioritize technical debt vs. new features, and work within Agile sprint cycles. That product management muscle is something I've carried into every role since.

The real story: EllaParadis was an e-commerce startup in the adult wellness space — an industry where Google Ads restricts most advertising and social platforms limit reach. Standard playbooks don't work. You have to get creative.

What I built: Since paid channels were largely blocked, I went all-in on SEO and PR. Secured mainstream media placements and influencer partnerships that drove real traffic. Built the content strategy from zero — product descriptions, blog content, email marketing — all optimized around what Google would actually rank in this vertical.

Why it matters: Working in a restricted industry taught me to solve problems without the usual tools. When you can't run Google Ads, you learn what organic growth really looks like.

The real story: I joined when the company was doing maybe $400K/year selling custom USB drives. When I left six years later, it was doing $12M. That's not a typo. SEO was the primary growth engine.

How it happened: B2B promotional products is a surprisingly competitive search space. I built a content machine around informational and commercial intent keywords — "custom USB drives for events," "branded flash drives," etc. But the real lever was link building. I developed outreach programs that earned links from .edu domains, industry publications, and tech blogs. Combined with on-site technical optimization and a relentless content calendar, we dominated the SERPs for our core keywords.

Team building: I hired and trained the marketing team from scratch — writers, a designer, a PPC specialist. Turning junior hires into skilled professionals while managing my own workload taught me more about leadership than any management book.

Lesson: This is where I learned that SEO isn't just a channel — it can be the business. When organic search is your primary revenue driver, you learn to think about SEO strategically, not tactically.