Resume

Mike Khaytman

Senior SEO and AI search growth leader with 13+ years scaling organic visibility, content systems, and revenue across ecommerce, marketplaces, agencies, and enterprise clients.

Download PDF Resume mkhaytman@gmail.com

Selected Impact

The through-line: building search systems that compound, whether inside one site, across a client portfolio, or through AI-assisted workflows.

Scaled Sites Into Market Leaders Grew annual revenue from $400K to $12M+ through SEO, content, and digital growth strategy.
Managed Complex Portfolios Worked in-house and agency-side across single-site ownership, dozens of concurrent accounts, and roughly 100 websites.
Led the Shift Into AI Search Built practical workflows for AI Overview visibility, LLM citation tracking, answer engines, and zero click discovery.

Experience

A mix of in-house ownership, agency portfolio work, marketplace/product collaboration, and hands-on AI-search experimentation.

Apr 2025 - Present

SEO Lead

Bonsai Media Group · Fort Lauderdale, FL
  • Lead SEO and AI-search strategy for enterprise clients, improving discoverability across traditional search, AI Overviews, answer engines, and LLM-driven research surfaces.
  • Built measurement workflows for ChatGPT, Perplexity, and Google AI Overview visibility, helping clients track citation patterns, coverage gaps, and brand representation.
  • Architected a keyword-to-page mapping system processing 13,000+ keywords into 595 strategic clusters for content architecture and stakeholder review.
  • Partner with design, development, client strategy, and leadership teams to turn technical SEO findings into prioritized roadmaps and measurable business outcomes.
Feb 2020 - Dec 2024

Senior Marketing Strategist

ProperNoun.co · Fort Lauderdale, FL
  • Led SEO and digital growth strategy for local and national brands, spanning technical audits, content gap analysis, link acquisition, analytics, and conversion recommendations.
  • Grew a local brand from 200 to 4,000+ monthly organic sessions in under six months through technical remediation, content strategy, and targeted authority building.
  • Increased client throughput through AI-assisted research, content, and reporting workflows while preserving strategic and editorial quality controls.
Jan 2018 - Jan 2020

SEO Product Manager

Boats Group / Boat Trader · Miami, FL
  • Managed SEO products and strategy for 40+ concurrent client accounts in an Agile product and engineering environment.
  • Collaborated with engineering teams to implement SEO recommendations across hundreds of managed dealer websites.
  • Pioneered Looker Studio adoption for advanced analytics, performance reporting, and cross-team visibility into organic search outcomes.
Jan 2017 - Oct 2017

Digital Marketing Specialist

EllaParadis.com · Miami, FL
  • Built the marketing function from scratch, developing integrated SEO, PPC, content, social, influencer, and PR strategies in a restricted-advertising vertical.
  • Secured influencer partnerships and mainstream media placements through creative organic growth and PR approaches.
Jan 2011 - Dec 2016

Marketing Director

USBmemorydirect.com · Hollywood, FL
  • Scaled annual revenue from $400K to $12M+ through SEO, content, digital growth, and conversion strategy, achieving 100% year-over-year growth at peak.
  • Recruited, trained, and managed the marketing team while building ecommerce funnels and content systems tied directly to revenue performance.

Skills

The practical toolset behind the resume: strategy, implementation, measurement, and enough technical fluency to work directly with product and engineering teams.

SEO / SearchTechnical SEO, site architecture, crawl optimization, schema, structured data, Core Web Vitals, content strategy, keyword research, competitive analysis.
AI SearchLLM citation tracking, AI Overview optimization, answer engine strategy, zero click discovery, entity coverage, and brand representation in AI search.
AnalyticsGoogle Analytics 4, Google Search Console, Looker Studio, Ahrefs, SEMrush, Screaming Frog, DataForSEO, Tableau, KPI reporting.
Technical / LeadershipPython automation, SQL, HTML/CSS, API integrations, CMS workflows, cross-functional roadmaps, stakeholder communication, mentoring, Agile delivery.

Proof

Public surfaces that show how I think about SEO, AI workflows, and hiring for AI capability. More sensitive client/internal work should be sanitized before being featured broadly.

AI-Powered Client Reporting

A practical example of turning recurring SEO reporting into a clearer, faster, more insight-oriented workflow.